Free Energy: Love Sign
(Free People, 2013)
If there was a band that was destined for a hipster
backlash, Free Energy would be that band.
Their 2010 debut Stuck on Nothing
was pretty widely critically acclaimed and had the kind of back story that sent
the hipster music press all a-Twitter: former members of Minnesota indie band
Hockey Night uproot to Philly, go all classic-rock, hook up with James Murphy,
and release a Murphy-produced record on DFA.
You could have fed this story to certain parts of the blogosphere with a
spoon. Fast forward three years: the
band is no longer on DFA (self-releasing the album on their own nascent label,
Free People) and Murphy isn’t along for the ride. And, needless to say, there’s been some
backlash. In a particularly brutal
review, Pitchfork critic Ian Cohen notes the songs are “big, dumb, and nothing
else” while giving the record a low mark of 3.6. (The debut scored much higher, an 8.1,
reviewed by David Bevan)
Here’s the thing: there’s not a marked difference between
the style and content of the two records.
Big, dumb hooks abound, and the influence of pop-leaning 70’s and 80’s
rock (Cheap Trick, The Cars and Thin Lizzy particularly) looms over the whole
shebang. Cohen wonders whether any band
should aspire to be the new Cheap Trick, given the current state of the music
industry, which seems insane. Cheap Trick
made some HUGE records and made a shit-ton of money for Epic Records, but apparently
that’s not what record labels are after.
Or something. To each their own, of course, and if Cohen finds the hooks
to be empty calories, and lusts for something more filling, that’s fair. But it seems like Free Energy is getting
hammered for making a record that sounds a LOT like the lauded debut, and the
hipster crowd is realizing that the beloved mastermind of all things cool,
James Murphy, didn’t really add much to their party rock. I say this, by the way, as fan of LCD
Soundsystem. Murphy makes cool music,
but I don’t think his influence is even notably present on Stuck on Nothing.
So, what’s present on Love
Sign? To borrow a joke from SNL:
more cowbell! The first single from the
record, “Electric Fever(which snuck out in early 2011, long before the record),
is a rock-party raver, with boatloads of cowbell to satiate that fever you have
for, well, more cowbell. There are some
slower tracks, as well, but this a record full of big riffs, danceable rock
rhythms, and lyrics about dancing, partying, and electric fevers. Electric fever, by the way, is apparently a
positive thing, in the same way as rockin’ pneumonia and the boogie woogie
flu. The production is handled by the band
and rock veteran John Agnello, who has produced folks like Kurt Vile, Dinosaur
Jr, and Sonic Youth, but made his name in the 80’s with populist rockers The
Hooters and the Outfield (he produced the #2 smash “Your Love”) and, most
recently with The Hold Steady, another
transplanted bunch of Minnesotans with a classic rock jones. And it's a perfect fit: clear, loud, punchy. Modern, but retro.
In the end, this is a fun record. It’s something to enjoy while you’re at the
gym, or hanging with some friends and beers, or cleaning the kitchen, or
whatever. It’s not full of the kind of
insights you’d glean from some rock Poet Laureate. It’s not full of the weight-of-the-world
angst you’d get from The National or Arcade Fire. There’s no song on the record that laments
how the younger generation is cooler than you.
It’s not even full of the existential life affirmations that you’d get
from its closest musical analogue, last year’s monster Celebration Rock by Japandroids (my fave of 2012). It’s just a record about rocking, and
drinking, and having fun, and while those records aren’t uncommon, when they’re
done well, it’s just nice to have them.
It’s nice to know that somebody, somewhere is slamming back a Jack and
Coke and air-guitaring, even if the cool kids are sitting in the corner,
pouting because Daft Punk isn’t playing at their house.

